Direct mail is one amazing type of communication just because it offers intimate and personal conversation that commands attention just by taking benefit of a person’s habit of reading & responding to the mail. Let me take you through the post and explain why you must look for direct mail services in Richmond.
When to use direct mail? This can be used in different purposes, like:
- Generating leads
- Getting new orders
- For positive brand image
- Reactivating the dormant accounts
- Improve repeat orders
- Build loyalty ,
Although digital mode of communication are used everywhere, direct mail service stands out for the amazing open rate that will easily reach over 80%. Furthermore, such communication type isn’t limited in the time and space and format.
Simple to Use
As the marketing channel, the direct mail does not have several bells and whistles like some channels. There’s not any channel to learn or no complex strategies, keywords, building audience or placements to research. There are lesser components, and steps to get this job done. Is direct mail complicated? Absolutely. PURLs, enter black plating, variable images and messaging based on the purchase history & geographic area … However, nothing of such sort is needed to get in a door and execute the campaign.
People Enjoy Reading Mail
Even today people enjoy receiving mail. Most of them will rather sift through some postcards and catalogs to look for the products than browsing through email. With an explosion of the email inboxes, seldom is a thrill of receiving the email. Although mail has become the less common choice for marketing over the recent years, many people like personal attention from the direct mail. There’s not any denying that it’s quite exciting to get. The direct mail marketing will evoke comparable level of fun and excitement as they get letter and postcard from friend. It’s an important strategy, which is highly engaging than email. Actually, customers generally tend to appreciate getting mail from the brands they like.
Builds Your Brand Loyalty
Most of the customers consider the direct mail being the trustworthy compared to the online ads. They are a bit skeptical of the online scams and trust the business with physical address. While you reach the potential customer via direct mail, you will add legitimacy to the brand as well as help to build the brand recognition & trust.